EMBA Students Reflect on bitsensing: Strategy, Technology, and Human-Centered Innovation
As urbanization accelerates and technologies evolve rapidly, global business schools are increasingly focused on how future leaders can combine innovation and strategic thinking to address real-world challenges. In May 2025, Executive MBA (EMBA) students from the McCombs School of Business at the University of Texas at Austin visited bitsensing’s headquarters to explore Korea’s deep tech ecosystem and understand how startups like bitsensing scale innovation through strategy.
Learning How Deep Tech Startups Scale
This visit was part of a broader program that aims to deepen EMBA students’ professional understanding of business strategy within Korea’s key industries. At bitsensing, students were offered a transparent look at how a radar technology startup evolved into a global player—highlighting our founding story, 4D imaging radar innovation, multi-sector strategies, and partnerships with global tech leaders like NXP. With over $52 million in funding raised to date, the session explored how bitsensing balances R&D with commercialization, scales its business model, and navigates leadership through growth.
From live demos of TIMOS™ and TraXight™ to candid conversations about funding and product development, the visit was a hands-on learning opportunity centered on how cutting-edge technology can address both industrial and everyday human needs.
Real Reflections: “This Is More ThanJust Technology”
Among the three core business areas presented—Smart City, Healthcare, and Mobility—students resonated with different sectors based on their personal and professional backgrounds.
One student, Shana, shared how deeply the non-contact in-home breathing detection technology resonated with her:
“I have aging parents with chronic healthissues. If this technology could alert caregivers in real time, that would be invaluable. My mom has epilepsy, so being notified if something is wrong wouldprovide peace of mind.”
Another student from the automotive industry highlighted how bitsensing’s vehicle radar technology aligns closely with real-world challenges in the U.S. market:
“At Ford, we deal with ADAS sensors, post-collision recalibrations, and autonomous driving systems. It was insightful to see how radar technology is developed from the supplier side. The need is definitely growing.”
Potential in the U.S. Market
When asked about the potential of bitsensing’s technology in the U.S., both students were optimistic.
“Absolutely. Especially with child presence detection systems in cars—there are too many tragic cases of children or pets left behind. These sensors could truly enhance safety. And in homes, many people struggle with sleep apnea or rely on wearables that die overnight. Having embedded sensors would be a game-changer.” – Shana
“In the U.S., demand for autonomous driving is increasing. If we’re moving toward a future with less vehicle ownership and more autonomous mobility, we’ll need robust sensors to keep us safe. This tech is already relevant and growing.” – Jay
What Resonated Most? Purposeful Innovation
Wrapping up the visit, students praised bitsensing for its transparency, focus, and human-centered problem solving.
“You didn’t just show us tech—you showed us the real-world problems you're tackling with precision and purpose. I really appreciated the clarity of focus and your commitment to perfecting specific areas within your control.” – Shana
“I echo that sentiment. It was incredible to see how much you’ve grown, and how you’ve found diverse, impactful applications for your technology. That was the most insightful part of today.” – Jay
Connecting Innovation to Real Impact — bitsensing’s Journey Continues
At bitsensing, we believe that AI-powered radar can build smarter, safer, and more sustainable communities. This EMBA visit reaffirmed that our mission—to innovate with purpose—resonates with future global leaders. More than just a tech demo, it was an opportunity to reflect on how strategic thinking, empathy, and focused innovation can shape the world we live in.
We remain committed to developing solutions that are not only advanced—but also truly meaningful.